“The norms for cultivating culture have not changed, and require managers to build trust through face-to-face meetings, live phone calls and personal messages”
Among the primary selling points of enterprise social tools is their ability to prick the executive bubble and allow business leaders to get at the perhaps less than beautiful truth about what’s actually going on at lower levels of their organizations. By facilitating information sharing across organizational divides and hierarchical levels, this argument goes, social tools will help businesses forge a more cohesive and transparent culture.
It’s an argument to which employees apparently respond: Oh please! According to a surprising new survey from Deloitte, many executives have bought the party line on the effects of enterprise social media far more than frontline employees, who largely view social as more empty rhetoric out of the C-suite.
The Core Values and Beliefs survey from Deloitte asked 1,000 employees and about 300 executives for their views on social tools and the impact of these technologies on their organizations. In news that will surprise…
View original post 259 more words