The term “big data” might conjure images of spreadsheets and numbers, but Rebecca Jacoby, CIO and SVP of Cisco(s csco), told audience members at GigaOM’s Structure conference not to forget about one important type of that data — video.

“I don’t think of video first as big data, but you can leverage it as big data,” she said Thursday, bringing up the huge value that video data can add to a company or organization.

“There are huge business use cases for this,” she said. “Not only can I use it one time in a business situation, but how can I do all the things you think of when you think of big data? I can search it, and I can analyze it.”

Jacoby said they most often use video data when they’re looking to bring new information to an argument that outside experts can provide.

“We also use it very effectively…

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