“We’re really trying to expose that longer-term way of thinking about each and every customer.”
That doesn’t exist yet for courtship (to my knowledge at least), but New York-based Custora is trying to do something like it for commerce. With its predictive analytics software, the Y Combinator-backed startup, which launched last year, helps popular commerce sites, such as Fab, Etsy and Birchbox, get an early read on their customer relationships to figure out which ones will be the most valuable over time – and how they can keep those high-value customers happy.
“In general, online marketing is very visitor- and session-centric – they convert or they don’t,” said Corey Pierson, co-founder of Custora. “We’re really trying to expose that longer-term way of thinking about each and…
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