Among the primary selling points of enterprise social tools is their ability to prick the executive bubble and allow business leaders to get at the perhaps less than beautiful truth about what's actually going on at lower levels of their organizations. By facilitating information sharing across organizational divides and hierarchical levels, this argument goes, social tools will help businesses forge a more cohesive and transparent culture.
"The norms for cultivating culture have not changed, and require managers to build trust through face-to-face meetings, live phone calls and personal messages”
